How likely is a visitor to actually see the link? Links are often placed on separate Links pages which are rarely visited by people so you are unlikely to lose a visitor through this route. However, the links pages are visited by Search Engine spiders so there is a benefit to the link being there. Aren't we just helping the SearchIFA.co.uk site and not helping ourselves? This is true if your own website is already performing very well in the Search Engines and being better placed than the SearchIFA.co.uk site. However, if this were the case you would be unlikely to join the site because you'd already be getting visitors directly via your own website. However, the chances are you aren't performing well in the Search Engines, and therefore you have nothing to lose by improving the rankings of SearchIFA.co.uk - but everything to gain! Remember that once a visitor hits the SearchIFA site, they are lead to the postcode area in which they are looking for an IFA and where YOUR listing will be included. The visitor will then read your details and hopefully give you a call, and you then have the opportunity of getting a new client - which you didn't have before.

Linking code Just copy and paste the code below add a link to your website: <a href="http://www.searchifa.co.uk">Independent Financial Advisers</a>